Project Spotlight: Ready to FLy

 

High fidelity concept for the ready to fly content page. (Design Credit: K. Halverson, G. Cianelli)

Helping customers Prepare to Travel Again

The airline industry was turned-upside down by the impacts of the pandemic. For our customers, many who view flying as a complicated, anxiety-inducing experience during the best of times, I realized we needed a way to better communicate to customers everything they needed to know when they were ready to travel again. So I put my team to work and challenged them to come up with solutions that we could share back to the broader organization. From that work, the Ready to Fly page concept was developed and the first version released to production in July 2020.

Prior to kicking off ideation sessions, I had our research team launch a remote study to better understand how customers felt about airline travel. (Research Credit: B. Abo)

Prior to kicking off ideation sessions, I had our research team launch a remote study to better understand how customers felt about airline travel. (Research Credit: B. Abo)

The team used an InVision Freehand board during workshops to capture ideas and give feedback. Part of my goal was to test how effective we were at leading virtual ideation sessions..

The team used an InVision Freehand board during workshops to capture ideas and give feedback. Part of my goal was to test how effective we were at leading virtual ideation sessions..