INSIGHTS AND IDEATION WORKSHOPS

Mobile app conversion funnel data, highlighting opportunities for improved conversion.

Mobile app conversion funnel data, highlighting opportunities for improved conversion.

Hypothesis: If we move the buttons to the right, within thumb reach, we will improve usability and conversion. (Design credit: K. Halverson)

Hypothesis: If we move the buttons to the right, within thumb reach, we will improve usability and conversion. (Design credit: K. Halverson)

Using Data to Drive Design Solutions

I encourage design teams I lead to dig into the data - there is so much power in pairing the quantitative (what happened) with the qualitative (why it happened). Conversion funnel data can be a great foundation for ideation and expose potential usability problems that can be explored through A/B testing capabilities or small technical investments.

Solution sketches created during a virtual ideation session.

Solution sketches created during a virtual ideation session.

High fidelity designs built from sketches.

High fidelity designs built from sketches.

Accelerate product discovery through ideation sessions

Product discovery is often rushed, faked or skipped - too often the perception is there’s not enough time or no need for it. (Someone already came up with the killer idea! And the development team can built it in a month so it must be the right solution!) I’ve had a lot of success using the Google Design Sprint framework as a construct to bring cross-functional teams together. It’s lightweight enough to flex up or down depending on your audience and timeframe. And it provides a clear path to product discovery without a lot of planning required to make progress on a problem. The example above shows the ideas created during a virtual session I facilitated, as well as the high fidelity designs that were produced the next day.